PROFESSIONAL MENTORSHIP TO BUILD THE CONFIDENCE AND SKILLS YOU NEED TO SUCCEED IN CLINICAL PRACTICE
Build a Profitable, Streamlined Practice with Proven Systems, Expert Mentorship, and a Community That’s Got Your Back!
No Contracts. No Risk. Cancel Anytime.
Dear Fellow Health Practitioner,
Do you ever feel stuck trying to turn your passion for helping people improve their health into a successful full-time practice?
Are you struggling to take everything you've learned so far and apply it in the real world?
Do you often wonder if you're truly ready to handle more complex cases efficiently and with confidence?
You've spent years studying nutrition, functional medicine and/or health coaching.
Poured hundreds of hours of time, energy and money into perfecting your craft.
You've worked hard to gain the knowledge and skills you need to make a difference - to help people heal and change lives.
But the reality of building a practice and putting all of this into action is far harder than anyone prepared you for.
This is how it was for me when I started 21 years ago. And after almost 20 years of educating and coaching health professionals, I know that many practitioners still suffer from the same struggles today.
If any of this sounds familiar, you are in the right place and should keep reading to the end of this page:
"Where do I even begin when it comes to starting or growing my practice?"
"How do I set up my practice in a way that feels clear, organized, and streamlined?"
"How do I confidently approach my first (or next) real client cases without second-guessing myself?"
"What is the best way to structure my services and how much should I charge?"
"I feel like I am not being paid enough for the time I am investing in each client. This is financially draining and not sustainable".
"How do I transition from a hobby, "side-hustle" practice into a fully fledged business that supports my family?"
"Where can I get support and guidance when things get overwhelming and confusing?"
The truth is that there is a MASSIVE gap between the classroom and the clinic. It's something that almost all practitioners experience. But it's not often spoken about.
For many practitioners, the dream of helping others is overshadowed by the harsh realities of isolation, overwhelm, low self-esteem, and financial struggles.
And I am no exception...
In my early 20's I got a spiritual calling to help others. At the time, I had no clue what the vehicle was going to be or how I was going to do it.
A good friend of mine was studying nutrition at the time. After learning a bit from him, I got intrigued. Soon after that, I enrolled in school (yes, this is an actual picture of me in school...)
Within the first 6 months of school, I realized that this was the way. I started helping people right away and never looked back.....sort of....
The truth is that for the first 3 years of practice I was flat broke. While I was getting decent results with the few clients that I was working with, I was spending way too much time doing research, drafting up protocols, and managing my practice.
At the end of the day, I could only manage to see a handful of clients at a time, there was no way I was scaling up my practice, and, when I crunched the numbers....
..I was working for less than minimum wage.
My income was so low that my wife had to support us, which added a strain on our relationship in unexpected ways.
I even got fired from the first clinic I worked at because I wasn't bringing in enough clients or money.
I was trying to "figure it all out" but I didn't have the support, tools or systems to make it work.
And not once, but twice, I actually ended up quitting my "full-time practice" because I needed a job to make ends meet.
Honestly, I felt like a complete and utter failure.
But I couldn't give up on the dream.
I couldn't ignore the spiritual calling.
I simply had to figure out a way to make this all work.
I started rethinking everything and getting serious about my practice. I looked at how I managed my time, how I handled client cases, and how I approached running my practice.
Slowly but surely, I began creating templates and building systems and workflows that made sense. Eventually, I transitioned out of my job and into a full-time practice that supported my family and lifestyle.
Today, 21 years on, life and practice look very different from the old days.
In Case We Haven't Met Yet, Allow Me To
Introduce Myself...
My name is Brett Hawes. I am a Certified Functional Medicine Practitioner and Holistic Nutritionist with over 20 years of clinical experience. Over the years, I have helped close to 10,000 clients overcome health challenges, specializing in gut health, hormone imbalances and autoimmune disease. My approach blends ancient healing traditions with evidence-based, functional medicine, allowing me to resolve root-cause health issues from a holistic perspective.
In addition to my clinical work, I've spent the last 18 years as a professional educator and mentor. I've taught thousands of student practitioners and worked as a student clinic advisor at the Institute of Holistic Nutrition (IHN).
I have also mentored and coached close to 1000 practitioners in both the clinical skills and the business of building successful practices.
My advanced Masterclasses in gut health, hormone imbalances and autoimmune disease have helped practitioners to excel in these areas and create thriving, results-driven practices.
I've always been drawn to innovation, especially when it comes to creating better systems for practitioners. I was one of the first to pioneer a fully cloud-based virtual practice back in 2016. Being an early adopter of tools like Practice Better and Living Matrix allowed me to streamline my workflows and scale my impact.
I was also Canada's first (and only) Functional Medicine Membership clinic. This boutique, micro-practice model allowed me to offer high-end, white glove service in a hybrid model (i.e. one-on-one and group).
All that to say, many years ago, I realized that if I wanted to have a bigger impact in the world, I needed to help practitioners by passing on the knowledge I had acquired.
And that is why I created the Academy of Clinical Excellence™...
“This program fast-tracked my practice set-up and optimization by providing current and relevant tools and information. The step-by-step system that Brett has created takes the complex and overwhelming task of setting up a practice and breaks it down into something that is actionable and doable. I have literally saved myself 2 years of work and $1000’s of dollars! Great program and highly recommended!”
Brent Lockridge, CNP
“This is the best investment I could have ever made for my practice! It gave me the tools and resources to build and optimize my practice the way that I wanted it to; but wasn’t quite sure how to. I would highly recommend this program to any holistic health practitioner.”
Breanne Gibson, MSc, DHN, RNCP, ROHP
“There are loads of business building programs out there that seem appealing, but Brett genuinely cares about the integrity of holistic health and seeing practitioners like myself succeed. Brett has enabled me, coached me and given me the tools to feel confident to be out there practicing and changing lives.
This has made a profound difference in the way I set up my practice and conduct my business.”
Sindi Hendler Kachuck, CNP
ACE: The Mentorship Program
I Wish I'd Had...
Proven Systems, Expert Mentorship, and a Community That’s Got Your Back!
No Contracts. No Risk. Cancel Anytime.
Looking back, I wish I'd had a mentor to guide me through my journey. Someone to help me avoid the mistakes, inefficiencies, and struggles that nearly made me quit for good...
...TWICE!
Through the Academy of Clinical Excellence (ACE), I'm helping practitioners like you bridge the gap between the classroom and the clinic.
You don’t need to choose between being a great practitioner and running a successful business. ACE gives you the roadmap, mentorship, and clinical tools to do both - without burning out or going it alone.
This is not a course, another certificate, or just more theory. ACE is an ongoing, mentorship program designed to give you the tools, guidance and confidence to:
Attract, enrol, and support clients using a proven, step-by-step system: The Practice Mastery Blueprint
Package your expertise into a Signature Program that's clear, valuable, and easy to sell
Handle client cases with clarity and precision, no matter how complex they are
Finally ditch the job and transition into a full-time practice that supports your family
Run your practice with confidence, clarity, and direction, instead of second-guessing yourself every step of the way.
Most health practitioners graduate with knowledge, but no plan.
There’s no "residency". No real-world mentorship. No structured way to turn what you’ve learned into a working practice.
That’s the gap The Academy of Clinical Excellence™ is here to fill.
ACE is not another theoretical program or course: we provide you with the systems, support, and step-by-step guidance to actually build a business that works. You’ll gain real-world implementation, expert mentorship, and the confidence to grow a practice that’s both impactful and sustainable.
Here's What's Included In Your
Monthly Membership
When you join ACE, I’m holding nothing back.
I’m sharing everything I’ve learned over two decades of clinical practice and mentoring practitioners - from how I run my own practice, manage clients, and the workflows I use, to the protocols, templates, and systems that have made my practice so successful.
You’ll also get full access to all of my masterclasses and advanced courses, included free with your membership.
Let's take a look at exactly what's included with your monthly membership...
Coaching, Community, Courses,
& Clinical Resources
Coaching & Community
Our weekly coaching calls will give you an opportunity to ask questions and get feedback from Brett and other like-minded practitioners. Our ACE Community space is available 24/7 and there for you to post questions, get feedback, access the trainings, and get group accountability.
Courses & Masterclasses
Our step-by-step training follows our proprietary Practice Mastery Blueprint. After going through this series you will have a clear business vision, know exactly who your target market is, and have a Signature Program ready to deliver. All training comes with worksheets, fill-in-the-blanks & other resources to ensure simplicity and success.
Clinic Resources & Masterclasses
Get access to EVERY health masterclass I've ever made! Including my flagship masterclasses on Digestive Health, Hormone Harmony, Autoimmune disease, Adrenal dysfunction & DUTCH test masterclass. All of this is included in your monthly membership.
No Contracts. No Risk. Cancel Anytime.
The Practice Mastery Blueprint:
The System That Brings It All Together
At the heart of the Academy of Clinical Excellence is our signature system: the Practice Mastery Blueprint. This is the step-by-step framework we use to help practitioners turn their vision and knowledge into a real, working business.
Whether you’re just getting started or looking to breathe new life into your existing practice, this blueprint gives you the structure, tools, and training to move forward clearly.
It’s the same system we’ve used in our own practices, and the same one we’ve taught to hundreds of practitioners who are now running organized, streamlined, and profitable practices.
This is your roadmap. Your foundation. The structure that holds it all together.
The Practice Mastery Blueprint will show you exactly how to set up, grow, and manage your practice.
It covers everything from clarifying your business vision and identifying your ideal client, to designing your Signature Program, pricing your programs and services, setting up systems that make things run more smoothly, and much more!
Inside ACE, we walk you through each stage of the blueprint, one step at a time, so you’re not left guessing or trying to piece things together on your own.
Step-By-Step Training That Includes a Full Suite of Systems, Workflows, and Tools to Help You Set Up & Run Your Practice Efficiently and Effectively...
The ACE system is simple: start at the beginning and work through the trainings in order. Complete all the accompanying worksheets and exercises. And realize your practice dreams.
Here is a full list of trainings and a brief description of each. These all follow the Practice Mastery Blueprint and are designed to build on top each other.
Foundations for Success - VALUE: $97
Business success doesn't happen by accident, it happens through having a clear vision and a strategic plan to realize it. This deep-dive training - complete with a fill-in-the-blank workbook - will give you clarity on your practice’s vision, mission, and purpose; and help align your business goals with your personal values so you can confidently build a practice that feels authentic and fulfilling.
From Avatar to "There You Are?"™ - VALUE: $97
This training helps you get crystal clear on exactly who you’re trying to attract and serve in your practice. Through detailed worksheets and exercises, you’ll define your ideal client’s demographics and psychographics, ensuring your messaging resonates deeply with the right audience. The training also includes the powerful “10-10-10” exercise, guiding you to explore how your clients feel before, during, and after their transformation. By the end of this training, you’ll have a clear, actionable profile of your dream client, helping you craft targeted strategies that build trust, connection, and long-term success.
Design and Build Your Signature Program™ - VALUE: $497
Once you have a clear picture of your business vision and who you want to serve (ie. your ideal client or ICA), you will move on to designing and building out a Signature Program that serves your ICA. In this training series you will learn exactly what goes into a successful program, how to build and structure it, how to position and price it, plus the best way to deliver it depending on the format - 1:1, group, hybrid, etc.
The Psychology of Pricing™ - VALUE: $97
The Psychology of Pricing shows you how to build high-value, irresistible offers. This session focuses on helping practitioners overcome common pricing pitfalls, attract high-commitment clients, and position their services for success without undervaluing their worth. By shifting the focus from competing on price to building and communicating value, you’ll learn how to design sustainable pricing strategies that ensure both profitability and transformation.
10 in 30™ - Get 10 Clients in 30 days - VALUE: $197
The “10 in 30” System is a step-by-step outreach system designed to help you enrol your first (or next) 10 clients quickly and organically. This system leverages your existing network, from personal contacts (phone, friends, work, etc.) to social media connections, to create authentic conversations that start funnelling people into your program/services. By focusing on value, clarity, and consistent follow-up, “10 in 30” equips you with actionable strategies to connect with potential clients, generate interest in your offer, and build momentum in your practice without relying on ads or complicated funnels.
The Perfect Intake™ - VALUE: $297
Turn casual conversations into paying clients. The Perfect Intake™ is a step-by-step method that shows you how to invite people to discovery calls, the forms you need, and how to enrol them into your Signature Program using my 7-Step Client Enrolment Blueprint. This system has helped practitioners skyrocket their bookings!
Steal My Practice Better Workflow™ - VALUE: $197
This training will show you exactly how to set up your Practice Better account properly. You will be able to import all of my clinic forms, set up your services, packages and bookings the same way I have, and have an efficient, streamlined workflow for your practice management.
7-Step Client Enrolment Blueprint™ - VALUE: $47
This powerful framework transforms discovery calls into structured, high-converting conversations - without feeling pushy or “salesy.” Learn how to guide potential clients through meaningful discussions, highlight the value of your services, and address their concerns with confidence. Designed to help you enrol clients with ease while maintaining authenticity and professionalism.
Clinic Starter Pack™ - VALUE: $147
Everything you need to run your practice smoothly, all in one place. This comprehensive pack includes essential forms and questionnaires that are fully customizable to suit your brand. Whether you’re using Practice Better, need PDF versions, or prefer editable templates in Canva, this starter pack has you covered. Streamline your workflows and ensure your practice is organized, professional, and ready to serve your clients with ease.
No Contracts. No Risk. Cancel Anytime.
Here's What ACE Members Have to Share
"I built my Signature Program in less than 4 weeks!"
“Before ACE, I was relying on social media with little success and felt stuck after two years of operating at a loss. Since joining, my confidence and business strategy have completely transformed. I created a signature program in under four weeks - something I never thought possible! The Practice Mastery Blueprint, personalized coaching, and supportive community have been game changers. If you’re feeling stuck, take the leap. This program truly delivers.”
- Amber B
"I am excited to start scaling my business!"
“Before joining ACE, I lacked structure and relied on referrals and random social media posts to find clients. ACE gave me the confidence, clarity, and practical tools I needed to grow my practice—from learning how to enroll clients and run discovery calls to finally articulating my offer. The Practice Mastery Blueprint gave me a strong foundation, and the weekly office hours and supportive community have been game changers. Whether you’re new or experienced, this program is worth it.”
- Matthew M
"This has been an extremely valuable experience for me!"
Before starting ACE I wasn't even sure where to begin when to begin attracting clients and structuring my offerings. This program is a very step by step approach that gave me the clarity and confidence that I needed to create my high-impact signature program. Thank you, Brett, for your continued support with finding that program. Beyond your business strategy, Brett's breakdown of complex clinical concepts has been incredible.
- Maria P
"I am excited to start scaling my business!"
Brett, I wish I would have met you several years ago because you could have saved me a lot of heartache and mistakes. My one-on-one practice is pretty full and I am now ready to scale. Brett, I really love the heart behind what you do. It put me on the right track and I am just now quitting my full-time job.
- Stephanie C
When You Join ACE, You'll Also Get Access To All of My Premier Practitioner Masterclasses....Worth $1000's
When we started ACE, I decided that instead of selling my programs and courses separately (or trying to re-teach them in bits and pieces inside the community) I wanted to include them as part of the ACE offering so that in addition to business success, you could also achieve incredible results wit your clients.
My premium practitioner masterclasses have been developed over many years and have been taken by hundreds of practitioners (with many 5-star reviews). Rooted in functional medicine, holistic nutrition and terrain-based healthcare, these masterclasses bring together the best of science, research, and over 20 years of clinical experience.
Get access to protocols, tools, and confidence to support your clients through common (but often complex) issues specifically in the areas of gut health, hormone imbalances, and autoimmune conditions.
Here are the Practitioner Masterclasses included in ACE:
Digestive Health Practitioner Masterclass - VALUE: $1697
My flagship, premier masterclass teaches you how to effectively assess and address common digestive disorders. You’ll learn which functional lab tests to run and how to interpret them, allowing you to develop personalized protocols for conditions like acid reflux, GERD, ulcers, IBD, IBS, SIBO, Candida, and more. This program includes my 140-page reference manual, protocols, therapeutic diet guides, supplement dosage charts, meal plans, and more. Discover how to approach gut health from a root-cause perspective, using terrain-based strategies that restore and strengthen digestive function.
Hormone Harmony Practitioner Masterclass - VALUE: $1697
This masterclass gives you the tools to confidently assess and address the most common hormone imbalances. Learn how to interpret advanced hormone testing (like DUTCH) and develop personalized protocols for conditions like estrogen dominance, PCOS, PMS, perimenopause, menopause, and more. You’ll also get bonus interpretation guides, herb and homeopathic cheat sheets, questionnaires, and additional biomarkers to help you.
Autoimmune Masterclass - VALUE: $497
This masterclass dives deep into understanding and addressing autoimmune disorders from a root-cause perspective. Learn how to identify and address the five primary drivers of autoimmunity: gut health, chronic infections, environmental toxins, inflammation, and stress/trauma. Gain clarity on how to approach autoimmune cases with confidence, focusing on key areas like functional lab testing, therapeutic diets, food sensitivity testing, stool testing, and effective lifestyle interventions. Perfect for practitioners who want to better understand how to work with autoimmune disease and what to prioritize in client care.
DUTCH Test Masterclass - VALUE: $97
This masterclass equips you with the knowledge and skills to confidently interpret DUTCH hormone testing and integrate it into your practice. Learn to understand hormone physiology, adrenal function, and the HPA axis, along with the metabolism of androgens, estrogens, and progesterone. You’ll also explore key organic acid markers, including B vitamins, glutathione, and neurotransmitters, to gain a deeper understanding of your clients’ hormone health.
Plus cheat sheets, guides, questionnaires, downloads and bonuses to complement your learning...
No Contracts. No Risk. Cancel Anytime.
Here's what other practitioners have to say about my Masterclasses...
"A great investment"
So I highly recommend investing in these courses. I think that it's a great, great investment in yourself and your business and your clients. - Emily Dawson, RHN, RWP
"Highly recommended to all practitioners"
This training has helped me in my practice as it gave me the necessary tools and strategies to educate and help my clients on hormone health. I feel more confident working with hormone imbalances and endocrine disorders. - Matthew Marsala
"Taught clearly and concisely"
f you are considering taking the masterclass for your personal knowledge or to improve your skills as a practitioner, seriously just do it. - Jodie Pappas, CNAP, CNP, RYT
"Practical tools and protocols"
I didn't want to wade through studies and articles online. I wanted practical tools, protocols, and a community to help me in my practice. The program continues to deliver to this day - Damien Zielinski, CNP, NNCP, FDN
"Waitlisted practice in less than 6 months!"
“Before joining Brett’s program, I struggled to turn my knowledge into actionable protocols and lacked the confidence to fully step into my practice. Fast forward six months, and I now have a thriving practice with a waitlist, something I never expected so early on! The community Brett has built is incredible, offering a sense of connection and support that I didn’t know I needed. This program has been transformative, both professionally and personally, and is hands down the best investment I’ve made in my business.”
- Emma Ford, Holistic Nutritionist
The Transformation You've Been Searching For
Right now, you might feel stuck, unsure of your next steps, and overwhelmed by the thought of running your own practice.
But imagine waking up each day, excited to work with your clients. You feel confident in your ability to navigate complex cases and help your clients with their health challenges. Your practice runs smoothly, and you finally have work-life balance, and the time and energy to focus on what matters most: helping your clients and spending time with your family.
Picture yourself ditching your part-time job, turning your hobby, "side-hustle" practice into a thriving business, and being recognized as a trusted health expert in your community.
That’s what’s possible with ACE.
Don't wait to get started...
Because I want every member to feel supported, I’m limiting the size of the group. This ensures you get the attention and guidance you need to succeed.
Once the group is full, enrolment will close until the next round. If you’ve been waiting for the right moment to transition into full-time practice, this is it.
This is your chance to gain the clarity, confidence, and support you’ve been missing - and start seeing real results in your practice sooner than you think.
For the cost of ONE client session per month, you get...
Step-by-step training following our proprietary Practice Mastery Blueprint
Over $5000 of training, courses, masterclasses and resources
Proven tools, workflows, and resources to streamline your practice
LIVE weekly coaching calls
24/7 Community access and support
Guest lectures, case study reviews and real-time mentorship
NO CONTRACTS. NO RISK. CANCEL ANYTIME.
I know how hard it can be to build and run a successful practice while also dedicating time to perfecting your craft. But I also know how fulfilling it is to turn that dream into reality. The Academy of Clinical Excellence is here to give you the support, tools, and mentorship to make it happen.
I can’t wait to welcome you into ACE and help you take your practice to the next level
Brett Hawes
Functional Medicine Practitioner, Holistic Nutritionist, Coach & Mentor
STILL NOT SURE?
Frequently Asked Questions
What is the Academy of Clinical Excellence (ACE)?
ACE is a group-based mentorship program designed to help health practitioners build world-class clinical practices from the ground up following our proprietary Practice Mastery Blueprint. We have also included advanced functional nutrition practitioner masterclasses in gut health, hormone imbalances and autoimmune disease; and provide coaching and clinical mentorship.
Who is ACE designed for?
ACE is geared towards health practitioners, including holistic and functional nutritionists, functional medicine practitioners, and health coaches.
What does the membership include?
Membership provides access to weekly live coaching calls, our private members group where you can post questions, dedicated training that follows the Practice Mastery Blueprint, a library of practitioner masterclasses and resources, proven tools and workflows, and real-time mentorship and support.
How much does the membership cost?
The membership is priced at $197 USD per month
Is there a long-term commitment?
No, there are no contracts or obligations. You can cancel your membership at any time
How do I access the masterclasses and resources?
Upon joining, you’ll receive access to the ACE members platform, where all masterclasses, tools, and resources are available.
Does ACE include 1-on-1 coaching, lab test reviews, or protocol reviews?
ACE does not include 1-on-1 coaching as part of the membership. However, you’ll have access to weekly group coaching calls and our private members group where you can ask questions, gain insights, and receive real-time guidance. Doing it this way allows you and everyone else to benefit from the collective knowledge of the group and the mentorship provided.
What if I miss a live coaching call or any other live event?
All live coaching sessions are recorded and uploaded to the members platform, allowing you to watch them at your convenience.
How can I interact with other members?
ACE offers a community space where members can connect, share experiences, and support each other. You will also get a chance to interact on the weekly coaching calls
Are there any prerequisites to join ACE?
ACE is most beneficial for practitioners who are either actively working with clients or who want to work with clients in a clinical setting. If you are a student who is close to graduating and want to start building out your practice, ACE is for you.
How do I join ACE?
Click on any of the "Join ACE for Only $197!" buttons on this page to begin the enrolment process.
What happens if I cancel my membership?
When you cancel your membership, you’ll lose access to all ACE resources, including the community space, live coaching calls, and all included masterclasses. However, any downloadable materials you’ve saved (like PDFs or templates) will remain yours to keep.
What if I’ve already purchased some of the masterclasses included in ACE?
If you’ve purchased any of the masterclasses or training programs before joining ACE, you’ll retain lifetime access to those purchases—even if you decide to cancel your ACE membership. However, access to the full ACE experience, including live coaching, the community, and all additional resources, will end if you cancel.
Copyright © 2025 Parker Management, Inc. All Rights Reserved.
Privacy Policy - Terms of Use - Cookies Policy - Acceptable Use Policy